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The Future of AI and Business Security

Stylized artwork implying the power of AI and its potential for enlightenment

Time to read

3–4 minutes

Everyone likes to think their organization’s information systems are watertight – like a ship that is unsinkable – but AI has emerged like an iceberg out of the dark: powerful, disruptive, and impossible to ignore.

Artificial Intelligence (AI) is rapidly becoming one of the most influential forces shaping modern business operations and security. As organizations continue expanding their digital capabilities, AI is becoming embedded in everyday operations, influencing both sides of the cybersecurity landscape. While it creates opportunities to improve operational awareness, strengthen defenses, and automate response efforts, it also introduces new risks and increasingly sophisticated attack methods.

The SHIELD: AI as the Ultimate Defender

For security teams, AI can help improve visibility, efficiency, and response times across increasingly complex environments. Traditional security processes often rely heavily on manual review and static rules, which can become difficult to manage at scale. AI-driven systems can help identify unusual activity patterns more quickly and support faster investigation and response efforts.

AI technologies can also help automate portions of incident response and improve how organizations identify and respond to potential threats. This allows businesses to move toward more proactive security operations by improving visibility into patterns, risks, and unusual activity across their environments.

The SWORD: The Rise of AI-Powered Attacks

The same AI capabilities supporting security improvements are also being used to develop more advanced attack methods. Threat actors are increasingly using automation and AI-assisted techniques to improve phishing campaigns, identify vulnerabilities more quickly, and evolve attack strategies faster than traditional approaches allowed.

AI is also changing how attackers identify weaknesses within organizational systems and public-facing infrastructure. In addition, technologies such as deepfakes and AI-generated communications are increasing the sophistication of social engineering attacks, making it more difficult for organizations to distinguish legitimate activity from fraudulent activity.

Conclusion

AI, whether used defensively by the good guys, or used offensively by the bad actors behind cyber-attacks, has dramatically increased the capabilities of both sides. From the perspective of an organization that can become the target, even with the positives considered, this should be a very concerning situation.

On one side, AI-powered products and service providers exist that can proactively find vulnerabilities and map these to better describe an organization’s attack surface – but these defensive measures have to be taken in advance of an attack to allow the vulnerabilities to then be addressed. AI-powered tools can also be deployed to signal an attack may be imminent or underway, perhaps enabling damage control before maximum damage is inflicted.

On the flip-side, attackers can analyze your vulnerabilities more effectively, plan to inflict maximum pain, and more easily execute a cyber-attack with little cost and risk to themselves.

And let’s be honest, putting the pros and cons of technology aside, all the AI in the world still can’t mitigate the biggest cybersecurity risk: human beings.

So where does this leave organizations that find themselves in the cross-hairs of an attacker? There are realistic and sensible steps you can take:

  • Believe the cyber threat is real. (It is)
  • Accept that cyber incidents are inevitable. (It’s no longer a question of ‘if’, but ‘when’)
  • Educate your leaders and team members about cyber threats and how your organization is facing them. (Everyone has a part to play)
  • Plan your defense. (Plug into the cybersecurity community and find the defensive resources that are right for your circumstances)
  • Plan for incident recovery. (Plug into the cyber incident response community and identify who is there to help in different attack scenarios)
  • Then practice different attack scenarios and your response. (Readiness = Survivability)

Everyone always hopes their ship is unsinkable, but there are plenty of incidents where everyone was thankful for the lifeboat drills they’d done, and lived to tell the story afterward. 

Don’t wait for the crisis to define your response. Be ready.